Microsoft and Sony form cloud gaming and AI partnership

Microsoft and Sony form cloud gaming and AI partnership










Today we see an unusual pairing as the 2 leading companies in video games have come together with a partnership that no one really saw coming. They revealed that both Sony and Microsoft will work together in a brand new partnership to enhance the customer experience in their direct to consumer platforms. Basically, all of this means is that both companies per agreement will explore joint development of future cloud solutions to support their respective content/streaming services. 

Now what does this mean now? All this partnship means is both will be working together to help both companies grow. It isnt the partnership we technically wanted but if this goes well it will be the right direction to finally get the cross platforming for Xbox and PlayStation. This will really help cloud-based gaming for the future, Xbox already has a big hand in cloud gaming but this also helps Sony get into it with a partner who has some experience even if it's very little. 

"PlayStation itself came about through the integration of creativity and technology," Sony president Kenichiro Yoshida said in the announcement. "Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course, the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content."

"Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” added Microsoft CEO Satya Nadella. "Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers."



What do you think of the news? and where do you see this partnership going? will we ever get cross-platform gaming with Sony & Microsoft?

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